Double 11 Day Brand Protection Action Plan

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Double 11 discounts are already under way. However, it is not too late to prevent knockoffs stealing sales and damaging brand value. Below are some resources to help prepare the digital environment for a successful 11.11.2020 & action brand piracy spotted on the day.

Before 11.11:

Scope Key Platforms

Create A Suspicious Merchant List

Communicate With Key Platforms

During 11.11:

Live Action Live Streams

Promoted Listings & Flash Sales

Check out our previous coverage:

Double 11 Day Goes Offline [2019]

Alibaba & Double 11 Day [2018]