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How Ecommerce Platforms Become Integrated Ecosystems Infographic Text:
Dominant platforms understand culture and scale through data driven innovation
Ecommerce brand building
In the innovation age ecommerce competes with social platforms for screen time
- Culture – understanding customer mindset
- Fun – creating engaging platforms
- Analytics – capturing entire customer journeys
Success ecommerce understands local culture, is customer-centric and injects fun throughout the customer journey
Scaling through insights
- Data
- AI
- Relevance
- Customisation
Data – “the new oil” – is only as useful as the systems in place to convert data into engaging user-experiences
Cultivating the Ecosystem
- Develop innovative technology solutions – leaders must continuously develop new technology solutions to deepen customer-behaviour understanding
- Seamless integration – platforms drive integration across their products and services to deliver greater value to customers
- Barriers to exit – seamless ecosystems provide frictionless user-experiences creating customer delight
